About Demand Bench

Demand Bench covers paid demand generation and editorial programmes: what a channel costs, what a piece of content returns, and how a meeting is actually produced.

Demand Bench is a test bench for demand generation: paid experiments with their real costs attached, capture mechanics, content programmes and the lifecycle work that follows. If a number appears here, the spend behind it appears too.

Written for Demand-generation leads, paid media buyers and content marketers who carry a pipeline number.

Who writes here

June Castellanos, Bench lead. Runs paid experiments in public and publishes the ones that lost money too.

Arvid Solheim, Lifecycle contributor. Writes about nurture programmes and the meetings they eventually produce.

Priya Raghavan, Content contributor. Covers editorial programmes and how search and answer engines treat them.